Rapid data center development is bringing unprecedented attention to environmental noise. Yet the noise sources at data centers – cooling equipment, generators, and transformers – have been successfully managed for decades.  What has changed is the pace, scale and concentration of development, creating a stress test for environmental noise management. Using data centers as a timely case study, this webinar covers “Noise 101” essentials, including decibels, frequency, tonal and low-frequency sound, cumulative effects, and human response. It examines the limitations of addressing noise as a nuisance, after problems arise. The proactive approach treats noise as a predictable environmental impact, establishing appropriate, quantitative objectives early and incorporating them into siting, permitting, equipment selection and facility design. The lessons extend well beyond data centers to all industrial development.