There is an imminent need to ‘operationalize’ trust in ESG data through improved data verifiability, traceability, auditability and ultimately data integrity to combat the allegations or skepticism of greenwashing. Improving collaboration and achieving data coverage across the value chain, combined with the ability to trace the data provenance all the way to the source with verifiable proofs, will instill conviction and trust in reported data across all stakeholders. The panel will discuss ESG Greenwashing, legal perspective, case studies and technology solutions to counter greenwashing!